Envisioning a bold, scalable design vision to unify Dell’s software ecosystem.

Timeline

Apr 2026 – May 2026

Envisioning a bold, scalable design vision to unify Dell’s software ecosystem.

Timeline

Apr 2026 – May 2026

Introduction

Dell set out to create greater cohesion across its fragmented, growing software portfolio. Over five weeks, we envisioned a new design language built to push beyond existing patterns, scale across products, and inspire a more intelligent, connected future.

Goals

01 Explore a unified design language

02 Push beyond existing patterns

03 Design for scale

04 Build organizational momentum

Introduction

Dell set out to create greater cohesion across its fragmented, growing software portfolio. Over five weeks, we envisioned a new design language built to push beyond existing patterns, scale across products, and inspire a more intelligent, connected future.

Goals

01 Explore a unified design language

02 Push beyond existing patterns

03 Design for scale

04 Build organizational momentum

Two visions.
One ambition.

We explored unique visual styling, interaction patterns, and motion moments– starting broad, then narrowing in.

Concept 1

Concept 2

A more measured evolution of Dell’s experience, balancing familiarity with a stronger sense of personality and brand expression. Its restrained visual language and interaction patterns made it easier to imagine scaling consistently across Dell’s broader product portfolio.

Exploration

We helped dell explore unique visual styling, interaction patterns, and motion moments– starting broad, then narrowing in.

We looked beyond visual styling to identify behaviors that could make an experience feel distinctly Dell.

Infusing Personality

Focused & Contextual

Ambient & Adaptive

Presence & Tactility

3D Integrations

AI Patterns

We scaled both design languages across Dell's product ecosystem.

Ether

Secondary colors are expressed primarily through imagery, allowing the brand to remain distinctly red while feeling more expressive.

We explored AI pattern integration to make the experience feel more focused.

Tactility and presence makes the experince feel more engaging and alive.

test

We explored AI pattern integration to make the experience feel more focused.

Tactility and presence makes the experince feel more engaging and alive.

Neo Organic

Secondary colors are expressed primarily through imagery, allowing the brand to remain distinctly red while feeling more expressive.

We explored AI pattern integration to make the experience feel more focused.

Tactility and presence makes the experince feel more engaging and alive.

We explored AI pattern integration to make the experience feel more focused.

Tactility and presence makes the experince feel more engaging and alive.

More to explore

NASA+

Inland Empire Health Plan

Andrew Lenzini

Delivering modern, transformative design solutions.

Home

About

Works

Contact

Get in touch

andrewjayx[at]gmail.com

More to explore

NASA+

Inland Empire Health Plan

Andrew Lenzini

Delivering modern, transformative design solutions.

Home

About

Works

Contact

Get in touch

andrewjayx[at]gmail.com

Envisioning a bold, scalable design vision to unify Dell’s software ecosystem.

Timeline

Apr 2026 – May 2026

Envisioning a bold, scalable design vision to unify Dell’s software ecosystem.

Timeline

Apr 2026 – May 2026

Introduction

Dell set out to create greater cohesion across its fragmented, growing software portfolio. Over five weeks, we envisioned a new design language built to push beyond existing patterns, scale across products, and inspire a more intelligent, connected future.

Goals

01

Explore a unified design language

02

Push beyond existing patterns

03

Design for scale

04

Build organizational momentum

Introduction

Dell set out to create greater cohesion across its fragmented, growing software portfolio. Over five weeks, we envisioned a new design language built to push beyond existing patterns, scale across products, and inspire a more intelligent, connected future.

Goals

01

Explore a unified design language

02

Push beyond existing patterns

03

Design for scale

04

Build organizational momentum

Two visions.One ambition.

A more measured evolution of Dell’s experience, balancing familiarity with a stronger sense of personality and brand expression. Its restrained visual language and interaction patterns made it easier to imagine scaling consistently across Dell’s broader product portfolio.

Exploration

We looked beyond visual styling to identify behaviors that could make an experience feel distinctly Dell.

We looked beyond visual styling to identify behaviors that could make an experience feel distinctly Dell.

We scaled both design languages across Dell's product ecosystem.

Ether

Secondary colors are expressed primarily through imagery, allowing the brand to remain distinctly red while feeling more expressive.

Secondary colors are expressed primarily through imagery, allowing the brand to remain distinctly red while feeling more expressive.

We explored AI pattern integration to make the experience feel more focused.

Tactility and presence makes the experince feel more engaging and alive.

test

We explored AI pattern integration to make the experience feel more focused.

Tactility and presence makes the experince feel more engaging and alive.

Neo Organic

Secondary colors are expressed primarily through imagery, allowing the brand to remain distinctly red while feeling more expressive.

Secondary colors are expressed primarily through imagery, allowing the brand to remain distinctly red while feeling more expressive.

We explored AI pattern integration to make the experience feel more focused.

Tactility and presence makes the experince feel more engaging and alive.

We explored AI pattern integration to make the experience feel more focused.

Tactility and presence makes the experince feel more engaging and alive.

Home

About

Works

Contact

Home

About

Works

Contact

Two visions.
One ambition.