Envisioning a bold, scalable design vision to unify Dell’s software ecosystem.

Timeline

Apr 2026 – May 2026

Envisioning a bold, scalable design vision to unify Dell’s software ecosystem.

Timeline

Apr 2026 – May 2026

Introduction

Dell set out to create greater cohesion across its fragmented, growing software portfolio. Over five weeks, we envisioned a new design language built to push beyond existing patterns, scale across products, and inspire a more intelligent, connected future.

Goals

01

Explore a unified design language

02

Push beyond existing patterns

03

Design for scale

04

Build organizational momentum

Introduction

Dell set out to create greater cohesion across its fragmented, growing software portfolio. Over five weeks, we envisioned a new design language built to push beyond existing patterns, scale across products, and inspire a more intelligent, connected future.

Goals

01

Explore a unified design language

02

Push beyond existing patterns

03

Design for scale

04

Build organizational momentum

Two visions.
One ambition.

We explored unique visual styling, interaction patterns, and motion moments– starting broad, then narrowing in.

Concept 1

Concept 2

A more measured evolution of Dell’s experience, balancing familiarity with a stronger sense of personality and brand expression. Its restrained visual language and interaction patterns made it easier to imagine scaling consistently across Dell’s broader product portfolio.

Exploration

We helped dell explore unique visual styling, interaction patterns, and motion moments– starting broad, then narrowing in.

We looked beyond visual styling to identify behaviors that could make an experience feel distinctly Dell.

We looked beyond visual styling to identify behaviors that could make an experience feel distinctly Dell.

Infusing Personality

Focused & Contextual

Ambient & Adaptive

Presence & Tactility

3D Integrations

AI Patterns

We scaled both design languages across Dell's product ecosystem.

Ether

We explored AI patterns that could make tasks feel simpler.

Motion, depth, and responsive behaviors to give interactions a greater sense of physicality.

We explored AI patterns that could make tasks feel simpler.

Motion, depth, and responsive behaviors to give interactions a greater sense of physicality.

Neo Organic

Neo-Organic adapts its visual theme throughout the day, shifting to softer, less intense tones as daylight fades to create a more comfortable viewing experience.

Neo-Organic adapts its visual theme throughout the day, shifting to softer, less intense tones as daylight fades to create a more comfortable viewing experience.

We scaled the design language to work both in consumer facing contexts to more enterprise needs.

Andrew Lenzini

Delivering modern, transformative design solutions.

© Copyright 2026 Andrew Lenzini. All rights reserved.

Andrew Lenzini

Delivering modern, transformative design solutions.

© Copyright 2026 Andrew Lenzini. All rights reserved.