Inland Empire Health Plan
Holistic health & preventive care services
Oct 2022 – Mar 2023
Holistic health & preventive care services
Oct 2022 – Mar 2023
Introduction
IEHP is a Medicaid/Medicare plan that works with providers to offer holistic health and preventive care to low income residents of the Inland Empire. We helped them deliver a refreshed member experience.
Goals
Better understand user motivations and pain points
Telling IEHP’s story and engaging on an emotional level.
Creating a familiar, local experience.
Differentiating from other healthcare providers
Introduction
IEHP is a Medicaid/Medicare plan that works with providers to offer holistic health and preventive care to low income residents of the Inland Empire. We helped them deliver a refreshed member experience.
Goals
Better understand user motivations and pain points
Telling IEHP’s story and engaging on an emotional level.
Creating a familiar, local experience.
Differentiating from other healthcare providers
The Member Experience
Unique and Different
We delivered a more modern look aimed to make the experience feel more human and distinct from other insurers.
Unique and Different
We delivered a more modern look aimed to make the experience feel more human and distinct from other insurers.
Keeping it fresh, with color
The new extended palette allows IEHP to change up their look by utilizing a different color pairing – keeping the experience feeling fresh.
Making complicated things easy
We surface tools and resources to help members when they need it most
Keeping it fresh, with color
The new extended palette allows IEHP to change up their look by utilizing a different color pairing – keeping the experience feeling fresh.
Making complicated things easy
We surface tools and resources to help members when they need it most
Opportunities
Improve search
Content can be hard to find and search is basically non-existent. We had an opportunity to design a delightful search experience that makes finding things easier.
Better navigation & wayfinding
The Experience is difficult to navigate and nobody sticks around or explores. IEHP wants to be known for helping people find what they need.
Personality & localization
IEHP wants Inland Empire residents to see themselves and their region reflected in the site. We have an opportunity to use original content, and portray localized elements of the environment.
Make complicated things easy
IEHP wants an experience that makes things easy. We want to be known for helping people find what they need and quickly get a sense of what we offer without having to dig too deep.
Inclusive design
Inclusivity will be important in designing a functional health care experience. There are strict accessibility requirements and standards IEHP will be required meet. We also want content strategy to be easily understood by all comprehension levels and english language learners.
Improve search
Content can be hard to find and search is basically non-existent. We had an opportunity to design a delightful search experience that makes finding things easier.
Better navigation & wayfinding
The Experience is difficult to navigate and nobody sticks around or explores. IEHP wants to be known for helping people find what they need.
Personality & localization
IEHP wants Inland Empire residents to see themselves and their region reflected in the site. We have an opportunity to use original content, and portray localized elements of the environment.
Make complicated things easy
IEHP wants an experience that makes things easy. We want to be known for helping people find what they need and quickly get a sense of what we offer without having to dig too deep.
Inclusive design
Inclusivity will be important in designing a functional health care experience. There are strict accessibility requirements and standards IEHP will be required meet. We also want content strategy to be easily understood by all comprehension levels and english language learners.
Improving Wayfinding
Improving Wayfinding
Proactive search
We designed the navigation experience to be proactive in anticipating Member needs by surfacing the most commonaly sought content.
Proactive search
We designed the navigation experience to be proactive in anticipating Member needs by surfacing the most commonaly sought content.
Improved Navigation
We revamped the navigation to be more intuitive and visual, while surfacing more relevant content.
Improved Navigation
We revamped the navigation to be more intuitive and visual, while surfacing more relevant content.
I am so proud of the work you and the team are doing. This is BY FAR the best agency experience I have had (and I’ve had many). Full steam ahead!
Michelle
Chief Communications & Marketing Officer
I am so proud of the work you and the team are doing. This is BY FAR the best agency experience I have had (and I’ve had many). Full steam ahead!
Michelle
Chief Communications & Marketing Officer
Improving community health
We delivered an experience that helps members and the public discover their local Community Resource Center's many services and free events – open to everyone.
Events
CRC staff members can quickly, and easily post events through integration with event management software.
Health space guidance
Informational
Events
CRC staff members can quickly, and easily post events through integration with event management software.
Health space guidance
Informational
Campaigns
Engaging campaign templates designed to bring attention to programs, events, and other announcements of importance.
Campaigns
Engaging campaign templates designed to bring attention to programs, events, and other announcements of importance.
Creating a memorable brand
We used a variety of design motifs to humanize and add character and personality.
Pattern
Inspired by the regions strong winds.
Authentic Imagery
Imagery that shows and celebrates the diversity of the region.
Community inspired
Arches
Archways and radial windows. Inspired by popular spots like the Mission Inn, museums, and more.
Institutions
We found inspiration from schools like UCR, CSUSB, and University of Redlands, which use regional imagery.
Arches
Archways and radial windows. Inspired by popular spots like the Mission Inn, museums, and more.
Institutions
We found inspiration from schools like UCR, CSUSB, and University of Redlands, which use regional imagery.
Design System
Extensive guidance and documentation.
Built and delivered the IEHP design system – complete with foundational principles, components, assets, and best practices.
Extensive guidance and documentation.
Built and delivered the IEHP design system – complete with foundational principles, components, assets, and best practices.
Explore more projects
Andrew Lenzini
Delivering modern, research-driven design solutions.
Get in touch
Copyright 2024 Andrew Lenzini. All rights reserved.
Explore more projects
Andrew Lenzini
Delivering modern, research-driven design solutions.
Get in touch
Copyright 2024 Andrew Lenzini. All rights reserved.