Enabling quick and easy in-store checkout experiences.

Jan 2022 – Mar 2022

Enabling quick and easy in-store checkout experiences.

Jan 2022 – Mar 2022

Source: Amazon

Introduction

The Amazon Dash Cart team needed help refining their innovative “just walk out” shopping cart experience. We teamed up to deliver a refreshed, scalable design system that enables merchants of all kinds to license and brand the technology.

Goals

Create a clear, intuitive experience

Build bigger baskets

Build consistency

Flexible merchant framework

Introduction

The Amazon Dash Cart team needed help refining their innovative “just walk out” shopping cart experience. We teamed up to deliver a refreshed, scalable design system that enables merchants of all kinds to license and brand the technology.

Goals

Create a clear, intuitive experience

Build bigger baskets

Build consistency

Flexible merchant framework

Sign in to get started

The sign in screen needed to be customizable to enable merchants more control over their in-store shopping experience.

Building Bigger baskets & Ads

Relevant, real-time product recommendations and deals.

Customers receive personalized recommendations and deals based on their in-store location, purchase history, and items that pair well together – making for a more personalized shopping experience

Live Receipt

Better informed purchasing decisions.

The cart’s item tracking technology empowers consumers to learn more about the products they’re buying and exactly what they can expect to pay at checkout.

Live Receipt Drawer

Manage your running total and review previously scanned items – removing any checkout ambiguity and anxiety.

Video Details

The details page helps give viewers an overview of what they can expect to consume with additional details such as video meta data and related multimedia content.

PLU Picker

Shoppers may use the cart to quickly select items without barcodes

Product Details

The cart has all the same product details from the physical product and helps you find it in the store.

PLU Picker

Shoppers may use the cart to quickly select items without barcodes

Product Details

The cart has all the same product details from the physical product and helps you find it in the store.

Lists & Reminders

Synced Lists

Create a shopping list and get reminders about the items you’ve saved from your Alexa enabled device.

Relevant Items

Shoppers are presented with items that may pair well with saved items.

Saving for Later

Save items and recommendations here – you’ll even see items from your Alexa list.

Reminders

Aisle alerts remind shoppers of nearby items from their list

Checkout Magic

Checkout

Magic

Once done shopping, customer leave through a specialized lane that finalizes the transaction and charges the connected Amazon account.

White Label Strategy

We created a flexible framework that allowed for merchant brand opportunities and applications. Creating a white label strategy was integral to make it easy for partners to add colors and engineering to accommodate different brands.