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Financial strategies platform promoting investor literacy, confidence, & connection.

Jun 2022 – Sep 2022

To embed a website or widget, add it to the properties panel.

Financial strategies platform promoting investor literacy, confidence, & connection.

Jun 2022 – Sep 2022

Source: Amazon

Introduction

Tradeoff, a brokerage and investor learning platform, sought guidance in helping refine their innovative academy/brokerage model in facilitating opportunities for education, social connection, guidance, and mentorship.

Goals

Increase cart usage

Build bigger baskets

Build consistency

Flexible merchant framework

Introduction

Tradeoff, a brokerage and investor learning platform, sought guidance in helping refine their innovative academy/brokerage model in facilitating opportunities for education, social connection, guidance, and mentorship.

Goals

Increase cart usage

Build bigger baskets

Build consistency

Flexible merchant framework

The Member Experience

Unique and Different

We delivered a more modern look aimed to make the experience feel more human and distinct from other insurers.

Unique and Different

We delivered a more modern look aimed to make the experience feel more human and distinct from other insurers.

Keeping it fresh, with color

The new extended palette allows IEHP to change up their look by utilizing a different color pairing – keeping the experience feeling fresh.

Making complicated things easy

We surface tools and resources to help members when they need it most

Keeping it fresh, with color

The new extended palette allows IEHP to change up their look by utilizing a different color pairing – keeping the experience feeling fresh.

Making complicated things easy

We surface tools and resources to help members when they need it most

Creating a memorable brand

We used a variety of design motifs to humanize and add character and personality.

Pattern

Inspired by the regions strong winds.

Authentic Imagery

Imagery that shows and celebrates the diversity of the region.

Explore more projects

Andrew Lenzini

Delivering modern, results-driven design solutions.

Copyright 2024 Andrew Lenzini. All rights reserved.

Explore more projects

Andrew Lenzini

Delivering modern, results-driven design solutions.

Copyright 2024 Andrew Lenzini. All rights reserved.